#AtoZ 1968 – “X” is for XR-7 Cougar

“You’re going to get a concept that maybe this really is one world and why the hell can’t we learn to live together like decent people.” ~ Astronaut Frank Borman, on seeing the entire earth from outer space as he and the crew of the Apollo 8 returned from orbiting the moon.

xr7 Cougar

The Mercury Cougar was referred to as a “pony car,” and like its mentor, the Ford Mustang, it was affordable, compact, and had a sporty or high-performance image. In the Cougar’s case, it was about performance. Available as a base model and the XR-7 shown above, it was a two-door beauty. By 1968, the Cougar had federally-mandated side marker lights and front shoulder belts. A V8 engine was standard on all XR-7s.

Comfort and performance options available for the Cougar included the “Tilt-Away” steering wheel that swung up and out of the way when the driver’s door was opened. And in 1968, a new option was available: a factory-installed electric sunroof. It was available on any hardtop Cougar, but rarely ordered on early cars.
(Source: Wikipedia)


A to Z badge 2


Here’s the #4 song from Billboard’s Year-End Top 100 Singles of 1968

“(Sittin’ On) The Dock of the Bay” by Otis Redding

11 thoughts on “#AtoZ 1968 – “X” is for XR-7 Cougar

  1. M….. I m not going to lie to you! When I first saw that you were going to be writing about Cougars, I was envisioning “something else,” preferably something in 60’s Go-Go boots! I enjoyed the car blog anyway!


  2. I owned a pony car, years ago – a 1977 Mitsubishi that riffed directly from the 1969 Dodge Charger but on a post oil-shock scale. There was something really classic about that styling.


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