Like being there (again)! So enjoyable. Merci.
I visited Fribourg. It is a charming, medieval town. Wonderful old details have been preserved and in the historic quarters many new additions are consistent with the traditional surroundings. Before streets were numbered, buildings and businesses were identified by symbols carved into the buildings or signs hanging from them. Walking through the streets, I noticed many hanging wrought iron signs with icons over shops, cafes, hotels, restaurants and other businesses.
Such signs were hugely popular in the 16th and 17th centuries. Their purpose was to attract the public; they were a sort of advertising. As a result, they were often artistic and elaborate. Even the metal posts from which they hung were elaborately worked. They functioned not only to identify the business and as advertisement, but also as landmarks for directional information before street names and building numbers.
Over time, certain symbols became common on signs as…
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